Marketing
did you know

Did You Know?

Ariel Nicolaci joined the STAHLS' International team in 2002 and in 2008 he became the International Sales Manager, focusing on the Americas and Africa. As an experienced garment decorator with broad knowledge of all types of heat printing methods, his tips and tricks are one of the most popular segments of our quarterly newsletter. The positive feedback from this “Did You Know” column has prompted us to add his submissions to our website and give it a permanent space so our readers have access to his tips and tricks at any time. We hope you enjoy these continuous features and welcome your feedback. Thank you for your interest and support.

 


from Newsletter Volume 6 | 4th Quarter
Heat Apply Sublimation on CAD-CUT® Pressure Sensitive Poly-TWILL™

In our last newsletter we talked about how to Heat Apply Sublimation on CAD-CUT® Glitter Flake™ without
Ghosting or Dyeing Effect. Since then, a lot of people have asked me about the Heat Apply Sublimation
process
and how to use it with other CAD-CUT® products. I created a method using CAD-CUT® Pressure
Sensitive Poly-TWILL™
and our Fabric Lite Tack Spray. The process is easy and you will be able to use
Heat Apply Sublimation on CAD-CUT® Pressure Sensitive Poly-TWILL™ and have a perfect print.

Materials:
• Sublimation printer any size
Sublimation paper
Plotter cutter (silhouette cameo will work perfectly)
CAD-CUT® Pressure Sensitive Poly-TWILL™
• Fabric Lite Tack Spray
• Optional: CAD-CUT® FLOCK


Step 1, 2 and 3

Step 1, 2 and 3

Step 4

Step 4

Step 5

Step 5




Perfect Print

Perfect Print

Directions:
1. First print on a sublimation paper a reversed image of the

design/logo without an over print.
2. Cut the CAD-CUT® Pressure Sensitive Poly-TWILL™ the
same size as the design/logo using a cutter/plotter.
3. Apply Stahls Fabric Lite Tack Spray* on the CAD-CUT®
Pressure Sensitive Poly-TWILL™ and place it on the printed
design/logo as shown on the pictures.
4. Now position the group on the garment to heat apply. (CAD-CUT®
Pressure Sensitive Poly-TWILL™ backing-with adhesive-facing the
garment and sublimated paper with reversed design/Logo on top).
5. Set temperature at 400F. Follow the instructions on the sublimation
paper and add 15 more seconds to the time, then heat apply. (The
extra 15 seconds makes a better color transfer after using the
Fabric Lite Tack Spray).

Notes

  • By using Stahls Fabric Lite Tack Spray you can reposition the Pressure
    Sensitive Poly-TWILL on top of the color design/logo if needed. The
    ghosting effect on the fabric will be eliminated because you have more
    flexibility centering your Pressure Sensitive Poly-TWILL and you also
    avoid having an overprint in your design. Do not apply the spray on the
    sublimation paper, the end result will be very poorly with uneven or
    lack of colors.
  • Since CAD-CUT® Pressure Sensitive Poly-TWILL™ must be sewn down you can skip that step by heat applying CAD-CUT® Flock to the edge of the design for a different look - as shown in the picture.


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from Newsletter Volume 6 | 3rd Quarter
Heat Apply Sublimation on CAD-CUT® Glitter Flake™ without Ghosting or Dyeing Effect


One common problem when heat applying sublimation on white
or light color garments is the transfer of the ink to unwanted areas
of the garment. Here is a technique that will help you to avoid this
problem when using CAD-CUT® Glitter Flake™, and the results
are dazzling.

Materials:
• Sublimation printer
Sublimation paper
Plotter/cutter
CAD-CUT® Glitter Flake White
• Bond paper/white paper
Stahls’ Thermo-Tape


Sublimated paper

Sublimated paper

Paper Template

Paper Template

CAD-CUT® Glitter Flake™ Template

CAD-CUT® Glitter Flake™ Template




Sublimation on CAD-CUT® Glitter Flake™

Sublimation on CAD-CUT® Glitter Flake™

Steps:
1. Print logo-design on sublimation paper
2. Using a plotter, cut the shape of the logo-design
(slightly smaller) on white paper
3. Remove the shapes of the logo on the white paper
to create a template
4. Using the plotter cut shape of logo-design (same size
used for white paper) on the Glitter Flake

Layer materials as follow:
1. Center template on top of the sublimated printed logo-design
and attached both materials with Stahls’ Thermo-Tape
2. Insert Glitter Flake inside of template

Application:
Flip the layered materials and place the group on the T-shirt to
be heat apply. Heat apply all at once at 400 Farenheit/200 Celsius
for 30 seconds with a medium pressure. Note: For complex
designs, heat apply Glitter Flake first, then place the sublimated
logo-design with the attached template on top, and heat apply all at once.



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from Newsletter Volume 6 | 2nd Quarter
Faux Rhinestones for Real Profit
Sample

Customers have often asked us if there is a way to prevent
rhinestones from falling off, scratching surfaces when worn,
or simply being uncomfortable. Think of the rhinestones on
the back pockets of your favorite pair of jeans. Now think of
the feeling you get when you sit on them. Not only is it
uncomfortable on you, the chair might feel the same pain.

So is there a way to deliver the look of rhinestones without
the uncomfortable feel? Is there a similar product that
allows for quicker application at a cheaper cost?

The simple answer is “Yes.”

We recalled a previous trial using CAD-CUT® Fashion
Film® Electric. Even though it looked good, it still didn’t
have the unique finish that rhinestones provide.
CAD-CUT® Glitter Flake™
, however, did just the trick.
With our design ready to go, we then added a rhinestone
pattern on Corel®, and voila! A rhinestone look without the
rhinestone feel.

After cutting the CAD-CUT® material as usual, simply weed out the design, and it’s ready for heat-application.

Click here and watch this great tutorial
.



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from Newsletter Volume 6 | 1st Quarter
CAD CUT® PREMIUM PLUS™
Sample

If you've ever used CAD CUT® PREMIUM PLUS™, you probably liked it's stretch
ability and silky smooth feel. You probably didn't like that you had to use a special
blade to cut it. Now, there's a new and improved version of this popular CAD-CUT®
heat transfer material. The new version allows you to cut using either a 60 degree
or 45 degree blade—no special blade required! Blade correction problems have
also been eliminated, allowing you to cut straighter and speed up the cutting process.

What's more, it's not only easier to cut, it's easier to weed. You can weed large
designs such as name and numbers as well as small designs with intricate shapes such as a small butterfly. If you make
a mistake, the logo can be repositioned on the carrier, which was also not possible before. Plus, the low melting point of
the adhesive and the fact that it's a hot peel product makes it even more desirable.

Try the new and improved CAD-CUT® Premium Plus™ for large or small designs at a competitive price.



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from Newsletter Volume 5 | 4th Quarter
Sample
Sample
Use CAD-CUT® Flock to Create 3-Dimensional Logos

Did you know you probably have the heat transfer materials you
need to create sought-after 3D logos right in your shop? On a recent
visit with an experienced heat printer, I was reminded that it just takes
a little curiosity to create new and exciting looks with materials you
probably have on hand. Especially if one of those materials happens
to be CAD-CUT® Thermo-FLOCK. Heat printers around the world
already appreciate the velvet finish and textured look and feel
CAD-CUT® Thermo-FLOCK gives any logo on its own. However it’s
possible to create a sharper 3D look by combining Thermo-FLOCK
with other CAD-CUT® heat transfer materials. Here’s how you can
create several different and exciting finishes.

  • It’s as easy as applying CAD-CUT® Thermo-FLOCK on a
    garment and then applying another material on top. The
    durable nature of Thermo-FLOCK allows you to heat print
    onto it without ruining it.

The combinations are endless, but here are some recommendations:

  • CAD-CUT® Flock on CAD- CUT® Sports FILM or any
    other flat material
  • CAD-CUT® Sports FILM on top of CAD-CUT® FLOCK
  • CAD- CUT® GLITTER on CAD-CUT® FLOCK, One of my
    favorites is applying CAD-COLOR® TEK™ line Clear Gloss
    on top of Thermo-FLOCK. This gives you a wet look that
    makes the design look very sharp and unique.

This is also a great way to get rid of Thermo-FLOCK scraps or colors
that aren’t moving as quickly as you had hoped. It can also add
profitability by increasing the complexity of the design you offer
your customers. They will be impressed with the texture and
fashionable look! Have fun experimenting!



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from Newsletter Volume 5 | 3rd Quarter
Sample
Discover New Recipes for Heat Printing Success

I love to eat and I love my job. So it occurred to me that some approaches
to heat printing are similar to cooking. For example, when you start with
good ingredients, whether you follow a recipe or decide to get creative,
you will usually get excellent results.

Make Our New TEK™ Series Work For You!
Recently, we launched a new series of print and cut heat transfer materials,
CAD-COLOR® TEK™. This is an incredible line of products that are proving
to be very versatile and perfectly suited for the Performance, Promotion
and Fashion Industry. The STiX2™ adhesive found on these materials has
an extremely low melting point, making it suitable for applications that were
never before thought possible. Excellent ingredients if you will.

Whenever you heat print, the goal is to achieve exceptional bonding to the fabric without disrupting the piece of fabric or
clothing. My challenge was to duplicate this very exceptional bond to the fabric by changing the recipe aka heat application
and create the “perfect recipe” for the specific needs of my fabrics.
Why do I want to play with perfection? Although detailed application instructions come with all of our materials, there is always
a little room for experimentation. Many of today’s high-tech fabrics are extremely sensitive to heat. When heat applied at 150°C/
305°F, some have a tendency to change colors, shrink or even melt. My personal challenge was to lower the temperature and
still ensure a good bonding and washing experience.

Sample If I could create a bond with our TEK™
Series material
and the fabric, heat applying
at lower temperatures, it would enable me
to avoid leaving marks on the fabric and
even some fabrics to shrink. Shrinkage
is something that happens in some
performance fabrics when exposed to
temperatures exceeding 150°C/305°F,
so applying at 135°C/275°C would do
the trick.

After experimenting with this great product
line for a while, I had found my perfect
recipe: setting my heat press for 135°C/275°F
using medium pressure and heat applying for
10 seconds peeling the carrier warm or cold – turned out to be right on target!


One more tip straight from my own heat printing cookbook: when decorating promotional bags made out of nonwoven,
engineered fabrics that melt at low temperatures, try this:  lower the temperature to 110°C/230°F. Chances are these
bags will never get laundered; the adhesive will do a great job keeping your design on the substrate without falling off
at these lower settings. Happy Heat Printing!

Please remember: if you have a heat printing recipe (or even one for your favorite pasta dish) you would like to share,
please send it to me – I am always on the lookout for great decorating ideas and great food!



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from Newsletter Volume 5 | 2nd Quarter
Sample
Samples: To Charge or Not to Charge?

When visiting customers, I discovered one thing they all have in
common—stress and pressure from meeting deadlines.  All of a
sudden a sales rep comes with a new request for samples and
orders start to slow down in order to get the sample out the door.
This takes profitability away from the already secured jobs. To
attract new business, some dealers go above and beyond providing
free custom made samples and a lot of times the projects are dead
on arrival.
If you are pitching a huge account, sometimes you must show a
sample in order to get in the door. And a custom sample featuring
the client’s logo is always more impressive than a random sample.
But if a customer comes to you and requests a free sample, you
may be better off just saying no.

Sample
Why Not Charge for Samples?


Many business owners feel compelled to provide free samples due
to competitors who don’t charge. However, it is a vicious circle and
not charging for what is obviously a time-intensive service, can lead
the customer to not place any value on your services or your business. 
So why not put a fair price on sample creation with the condition of
crediting the cost of the sample back into the job? By doing this, you
will find yourself dealing with more serious customers who appreciate
and understand the value of your services.


Here are some ideas in how to instruct your customers to pay for those samples.

  • “In order to come up with the sample quickly we will need to charge you, but if you place the order we will credit
    the charge back to the cost of the job.”
  • “In order to come up with the sample quickly we will need to charge you, but if you ask for 2 samples and you
    place one order we will credit the two samples back into the one job.”
  •   “In order to come up with the sample quickly we will need to charge you, but you will pay for half the sample
    and the other half will be paid by us.” Basically you are telling the customer that you are splitting the cost of
    the sample with him because if the cost of the sample was $100 then you will credit him with $50 from your
    own pocket.

According to your market and customer base, one idea will work better than the other. In some cases my customers apply
different ideas to different accounts. This policy can help to create a healthier customer base that is truly invested in your work.



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from Newsletter Volume 5 | 1st Quarter
CAD-CUT® Fashion-FILM® - Now Better Than Ever

Did you know that now there are even more good reasons to use CAD-CUT® Fashion-FILM®?
Now Fashion Film is available as a “Hot Peel” film and also offers a “True Matte finish”.


Cut and print media
Cut and print media


Why is “Hot Peel” Important?

The ability to remove a film’s carrier directly after printing is called “hot peel.”
You don’t have to allow it to cool before removing, which speeds up the
printing process. In addition, the new frosted carrier loses its adhesive
characteristic substantially after the heat application, making it even
easier to remove from the heat applied design.

Why is a “True Matte Finish” Important?
You may have experienced the phenomenon of applying multiple layers
and having one color remain matte while the other color becomes shiny.
This translates into a visually not-so-perfect logo. With new CAD-CUT®
Fashion-FILM®
it does not matter how many colors you heat apply or
if you use a cover sheet. The end result will be always a 100% true
matte finish.

Advantages in Action
You will realize a great advantage when creating a multi-color logo. The
first layer can be heat printed in just two seconds; peel hot and then heat
apply the second layer for 12 to 15 additional seconds and it is done!
With most competitors’ materials, you have to apply the first layer for
10 seconds, peel warm or cold and then heat apply the second layer
for an additional 15 seconds – which translates into wasting valuable
time and hard earned money.

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from Newsletter Volume 4 | 4th Quarter
Save and Reuse Your Scraps! How to turn a negative into a positive

When creating certain designs with heat transfer materials, it is sometimes necessary to create a weed border.
This “weed border” generates a “negative” that will most likely be thrown away. Why not salvage this piece and
use it to create a new look?

use of a negative without previous planning
planning ahead: negative is now a usable positive

All it takes is a little planning to turn this “negative” into a professional,
money-making positive. Even if creating a weed border is not necessary,
this technique can be used to generate more logos with less material.
Simply create the weed border and use it in another design.
Keep in mind that this technique is not applicable for every logo, but with
a little planning ahead you can create a design with this money saving
technique in mind and with just a few tweaks enjoy this positive, essentially:
green, outcome.

Smart for Small Runs
It is not sensible to use this technique to turn out large volume runs;
it simply would be too time-consuming since the positive and the
negative area of your art file cannot be attached to eachother.

The Technical “How-To”
After the initial logo is created in CorelDraw®, locate the blend tool.
Click on the second icon contour. Add a contour to the design,
generating two layers using different colors to aid with the distinction
of layers.

1.) Send the file to the cutter
2.) Weed the first layer, colored in green here
3.) Using a sharp blade or a pair of scissors, cut the carrier where
the green color was originally located
4.) The result: Two separate CAD-CUT® designs ready to be heat
applied and to start making money!


Cut and print media Cut and print media Cut and print media



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from Newsletter Volume 4 | 3rd Quarter
CAD-CUT Glitter Flake
CAD-CUT Glitter Flake Detail
How To Save Time with CAD-CUT® Glitter Flake™ Rip-Away

Create Stunning Bling Looks with Embroidery and CAD-CUT® Glitter Flake™

Now you can save time and create great looking bling/embroidered garments!
Every designer looking for a creative way to make logos “pop” will appreciate
the Glitter Flake Rip-Away technique. 

The technique is simple: first stitch an outline of the design onto the garment.

Next, position a piece of CAD-CUT® Glitter Flake™, sprayed lightly with
tack spray, on top of the outline, overlapping the edges by approximately 1/4”.
Next, using the satin stitch setting on your embroidery machine, sew right
over the Glitter Flake™. Please note that the space between the stitches
must have enough room for the stitches to grab the material without
distorting the same.

During my travels I have seen customers using this technique utilizing other
materials such as CAD-CUT® ECONOPRINT® for a screen print finish and
our CAD-CUT® FLOCK to achieve a smooth, velvety finish. There are no
limits to your creativity with Rip-Away. Try it with any CAD-CUT® material
you have on hand, including small left over pieces from other jobs.

This is a simple way to create a multi-media “wow-factor”!

> Click here to view our how-to video



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from Newsletter Volume 4 | 2nd Quarter
New Ideas On How to Sell More

No matter where I go, people always ask me, “How can I increase sales?” or “How can I improve my profitability?

I usually answer with a question—“What are you selling and who are your current customers?” Or, “Do you have the manpower
to keep up production for new demand?” The approach will be different depending on what you would like to achieve and on the marketing method you would like to implement. Do you want to sell more to existing customers or find new customers altogether?
But no matter what your goals are or what marketing methods you use, there are still only three main ways to increase your sales:

1.) Sell more to current customers
2.) Increase your average invoice
3.) Find new customers


In order to achieve these goals, it seems as if the personalization specialists in the world, especially those in urban areas, must
employ some of the same strategies that more rurally located businesses did years ago. To sell more to current customers, you
will have to offer more than just one type of personalization service. And why should a customer have to go to a screen printer
for t-shirts, an embroiderer for caps, a sign maker for signs for vehicle magnetics? That’s not convenient. Why should a team
manager have to go to different places for team banners and team uniforms? If you’re organizing a golf tournament, you don’t
want to have to go to more than one store for visors, welcome signs, t-shirts, printed bags or other giveaway items.

Thanks to digital garment printing technologies, it is becoming easier to offer more than one type of personalization service.
You’ll find a large number of heat printing technologies available, such as sublimation, ink jet, laser, custom transfers, cad-cutting,
print and cut, and direct to garment printing, all of which allow you to offer more services and sell more to your customers.
And you might already know this, but ink jet transfers are one of the least expensive ways ever to start expanding the
personalization services you offer.

Finding new customers might appear more difficult but is not impossible, especially if you choose to expand the type of services
you offer. It is important that you use your new personalization capabilities as marketing tools. For example, if you have recently purchased a cutter to cut on-demand names, numbers and logos in small quantities, advertise that fact. Put up a sign that says
“One Name, No Problem”. Update your web page to include your new services. Or offer “While-U-Wait” lettering services.
Having digital cutting and printing capabilities opens up a world of possibilities for inexpensive marketing ideas that will attract
new customers.

One of the easiest ways to do this is having samples of everything you are able to create on hand and display them in a
prominent position in your store.

If you are interested in exploring other ways to increase your sales, please contact us at info@stahlsinternational.com and
Ariel will give you a 15 minutes free call to help you grow.



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from Newsletter Volume 4 | 1st Quarter
How-To Add Value to Custom Garments Without Breaking the Bank!

With such a wide range of cuttable and printable heat transfer materials available today, there is no limit to the high-fashion,
high-value logo designs you can create. However, as you already know, some of the more “special” CAD-CUT® and
CAD-COLOR® materials are more expensive per square inch when compared with the basic color films.

Whenever I show a customer the advantages of decorating with an exciting high end product, such as CAD-CUT® Reflective,
Fashion-FILM® Electric, Glitter Flake, or CAD-COLOR® Solutions Opaque and SubBlock, they are always impressed with the
looks that can be produced. But sometimes when they hear the price, they become concerned that their customers won’t be
willing to pay the higher cost. This is when I take the opportunity to remind them of the following:


Used By Major Garment Manufacturers

  • STAHLS’ has been manufacturing top quality graphics for garments for over 80 years.
  • We are known in the industry for high quality and not only for basic materials.
  • STAHLS’ heat transfer materials are currently being used to decorate garments for
    some of the most well-known brands in both athletics and fashion and are used by
    pro -sports teams around the world.

Unique Looks Not Possible with Other Methods

Then I explain how our special heat transfer materials will let them create custom logos on demand that is not possible
with screen printing or embroidery. Other methods cannot deliver the same stunning results on stretchable materials,
glitter finishes or flock printing that will over last the life of the clothing. These advantages are worth the extra money.
This can translate into a higher quality overall product and also means quicker turn around and higher profit margins.


How to Save Even More

If this doesn’t convince them, I remind them that there are ways to add additional value without breaking the bank. In order
to save money I encourage to mix a basic, less expensive material with a small detail of the design in Flock or Reflective.
Mixed media designs are highly sought after and you should not be afraid to combine a variety of special effects on one
garment, such as customizing a stock transfer with custom cut lettering or logos.

This will not only set your business apart from the competition, it will help you add extra value to your services. Remember,
a little bling of Glitter Flake or Reflective goes a long way and helps you add a big value to any garment. Show your customers
how easy it is to make their garments something special. They’ll be willing to pay the extra fees once they see how great the
shirts look.

If you have any questions about combining heat transfer materials, please email us.

CAD-CUT Carbon Fiber and Reflective

Custom Graphics:
CAD-CUT® Carbon Fiber and
CAD-CUT® Reflective



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from Newsletter Volume 3 | 4th Quarter
More Ways to Use Thermo-Tape

STAHLS’ heat resistant Thermo-Tape is usually used to secure lettering or transfers onto a garment before heat printing.
The tape ensures proper placement and prevents the graphic from moving during the heat application process. It also
allows you to prepare a stack of garments and not worry about the graphics moving before printing.

Here are some more handy uses for Thermo-Tape that can help you to save time and money:

Thermo Tape
Thermo Tape


1) If you are working with a heat transfer material that comes on a low tack
carrier and a piece of the logo has lifted off from the carrier during weeding,
there is a solution:
Simply cut out a piece of the carrier where you want to reposition the missing
piece and use Thermo-Tape on top of the carrier to cover that hole. Then position
the missing CAD-CUT® piece with the adhesive side facing away from the
Thermo-Tape and start the heat application process. This not only helps to
save designs, it also allows you to weed faster without worrying, since the
mistake can be easily fixed.


Thermo Tape
> Thermo-Tape / CAD-CUT® Accessories

2) If you want to heat apply CAD-CUT® Flock or CAD-COLOR® print & cut media, or layering of any kind, do the same:
cutting a square in the carrier allows you to position all the logos before they are going to be heat applied in one step.
This ensures design placement consistency and is great for pre-production!

Cut and print media Cut and print media

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from Newsletter Volume 3 | 3rd Quarter
Centering an Image – as Easy as Child’s Play

I am frequently asked the best way how to perfectly and easily center an image
onto a T-shirt, hoodie or even a tablecloth! My favorite low-tech solution?

Center Image Use your Fingers!
Fingers don’t lie. For example, when centering a T-shirt, if the logo is bigger than
7 inches square (6 inches for women) the quickest way is to use 4 closed fingers
from the top of the neck down to the center of the T-shirt (3 fingers if working on
a T-shirt for women).

This gives the parallel measurement, but what about the perpendicular center? In
this case the quickest way is to flash press the T-shirt folded in half. That will leave
a small mark on the exact center and you will be able to adjust the artwork up and
down and always look at the guiding line for help.
It is ideal to have an extra heat press at hand: one person can do the flash
pressing while the other heat applies the logo onto the garment.

Another way to easily and quickly find the precise spot to place your artwork
on a substrate is to partially fold the artwork itself in half, leaving a slight mark.
This enables you to see the exact center of the design.

These tips might seem complicated and time consuming, but the reality is that
these techniques are quite fast and speed up the overall work flow once
implemented and tried a few times – trust me I know. I know a lot of high volume
contractors that use exactly these same low-tech solutions on a daily basis.
Much success!


Centering an Image

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from Newsletter Volume 3 | 2nd Quarter
Great Tips for Perfect CAD-COLOR® Mask Application
When masking logos printed on CAD-COLOR® digital media, the right technique is fundamental in order to achieve the best results, and save time and money.

When printing a large image such as a number or a full front design without a lot of detail, the normal procedure is to print, cut, weed and then apply the mask on top of the printed area using a squeegee in order to remove possible air bubbles and small creases.

This usually works well but can cause a problem—due to the thinness of the mask one needs to hold it with both hands. The digital media below sometimes “floats” towards the mask due to static and its inherent stickiness. Once the digital media gets stuck to the mask there is very little one can do to get it released again without ruining the job.

Tips for perfect CAD-COLOR Mask application


How To Prevent “Floating”
The risk of creases, bubbles, curling... all can be significantly reduced simply by changing the order of how you do things. If you place the mask, sticky side up, on a flat surface and then position the printed and weeded design on top it will make it a lot easier.
How to prevent floating


“Reverse Weeding” - The Best Solution for Intricate Designs and Small Details
“Reverse weeding” is a simple idea that can save you a lot of frustration and time.
Here is the trick: Before weeding, apply the mask on top of the printed media. The size of the mask has to be smaller than the unprinted portion of the media and only large enough to barely cover the printed logo.
Reverse Weeding


Once you have finished this step the mask can be easily separated from the media and will only stick on the printed part of the media that we want to heat apply later. The unprinted media will stay on its carrier.

Removing CAD-COLOR Mask


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from Newsletter Volume 3 | 1st Quarter

Making CAD-Material With an Expired Shelf-Life Work For You

Last Spring a dealer contacted me and told me that was having problems applying one of our products. When I asked for the exact product, Lot number and color I saw that he had purchased the product four years ago. Based on this information and his issues I knew exactly what caused it: he had left the rolls of CAD-CUT® Fashion FILM // Premium material in a warm area. In addition to that: four years is well past the shelf-life of CAD material. Since the color was Burgundy this was not a big seller for our customer and could not wait to deliver his job.

The Problem
After heat applying the logo, adhesive residue from the Mylar/Mask got stuck in the logo and on the fabric which in turn stuck to the garment ruining it.


The Solution
It was going to take a little extra time, but he would be able to fulfill his order. To solve the sticky problem, the dealer had to heat apply the logo onto the garment for 3 seconds at 160°C with a medium/light pressure. Remove the carrier off while still warm using extra caution doing so. By doing this the design and garment will still have some adhesive from the Mylar/Mask, but not that much and to remove it completely. To remove even more of the sticky residue he had to heat apply using a 6 mil non-stick cover sheet for an additional 8 seconds second. The excess glue from the Mylar will adhere to this cover sheet that can later be wiped off. The advantage of a non-stick cover sheet is that it can be reused many many times.

 

Image


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from Newsletter Volume 2 | 4th Quarter

Custom Colors Now For Smaller Quantities
Now Only 300 Sq. Meters!

Did you know that 450 square meters used to be our minimum order for custom color heat transfer films?  Thanks to our new, shorter run manufacturing technology, the minimum for a custom color order is now only 300 square meters. This is great news since it allows us to create special colors for your customer without having lots of inventory. In case you’re wondering, 300 sq. meters translates into only twelve 50 meter rolls.

As a result, we are now creating specific colors for soccer teams in different countries as well as making special colors for brands such as Movistar, Office Depot and others. In some cases a special color is needed only in one country and with these minimums we can help you keep your customers happy. We can also keep on top of the latest color trends and help you differentiate yourself from the competition. Now when you are visiting a large customer that demands a custom color, remember that we can always create that special color to ensure you get the job!

Image

 


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from Newsletter Volume 2 | 3rd Quarter

Save Production Time

If you do a lot of multi-color applications, try CAD-CUT® Premium Plus on your next job and watch your profitability increase with every shirt you print! Here’s why:

Competitor’s products require 10-15 seconds dwelling time per color. In order to create a two color design that means 10 seconds for the first color and 15 seconds for the second layer, giving you an accumulated application time ranging between 20 and 25 seconds.

Our CAD-CUT® Premium Plus cuts this time in half! Tacking the first color down it takes a dwelling time of 2-3 seconds. The second layer bonds and adheres to the textile and first layer perfectly after an additional 8 seconds. In just 10-11 seconds you get the same result, 50% faster. If you’re ready to speed up production and increase profitability, start using CAD-CUT® Premium Plus on all your multi-color designs. The light tack carrier makes it perfect for detailed artwork as well.

Another advantage of using CAD-CUT Premium Plus for multi-color designs is the adhesive. Unlike other films, CAD-CUT® Premium Plus is engineered to prevent oozing. The adhesive stays in place, distributed evenly straight downward, resulting in a very clean and crisp looking finished print. You won’t get that shiny shadow surrounding the second layer or textile that you often get when using competitors’ heat seal materials that ooze when the top layer is applied.

Adhesive-Shown   Adhesive-Shown
Adhesive Showing  
No Adhesive Showing



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from Newsletter Volume 2 | 2nd Quarter

How to Reuse and Recycle CAD-CUT® Heat Transfer Materials
If you are keeping an eye on costs — and who isn't — you are probably already doing everything possible to reduce waste when working with CAD-CUT® materials. But sometimes scraps can't be avoided. If you have leftover Mylar backing or CAD-CUT® material at the end of a job, here are some "recycling" ideas for you to try:

Reuse the Mylar Backing
The Mylar backing found on some CAD-CUT® materials can be used up to five times for transferring CAD-COLOR® Digtial Media designs onto garments. This is especially true with the Mylar used on CAD-CUT® Fashion-FILM™ and CAD-CUT® SportFilm Lite™.

More Recycling Ideas
Combine your leftover CAD-CUT scraps with other CAD-CUT heat transfer materials: If a design has open spaces/crevices, fill these with leftover scrap material. One material combination that has proven to work exceptionally well is CAD-CUT® MultiFlock and CAD-CUT® Fashion-REFLECT™. Combine CAD-CUT® with CAD-COLOR® digital media materials: Placing small pieces of CAD-CUT® materials under the crevices of a CAD-COLOR® design looks great and nobody will know that leftover scrap material was used. Use these as a great backing for your CAD-COLOR® digital media design to achieve great effects.

Mix and Match
Creating multi-media designs using scraps are a little more time-consuming but the results can be outstanding. It's usually only suited to low quantity orders, but it's a great way to increase value and add a unique touch to a simple CAD-COLOR® design. CAD-CUT® Fashion-FILM® Electric is one of my favorite CAD-CUT® material to use since the material itself possesses that "wow effect" already. Other materials that work well are CAD-CUT® Fashion-REFLECT™ under CAD-CUT® MultiFlock.


Did-You-Know   Did-You-Know   Did-You-Know
1) Use CAD-COLOR® Prime New printed
& cut with CAD-CUT® Fashion-FILM™
Electric
(prism) scrap material
  2) Place scrap piece on to crevice of digital media   3) Heat apply both layers for a finished “wow” effect


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from Newsletter Volume 2 | 1st Quarter

More CAD-COLOR® Media Production Tips and Tricks
Last month's topic was how to cut your CAD-COLOR® Media more efficiently to help you save time and money (if you did not read it click here). Today's topic continues with ways to improve your CAD-COLOR® production skills—How to print CAD-COLOR® Solvent-Flock and CAD-COLOR Solutions® Vintage Puff™ to create the most vibrant color results!

The Secret to Better Color is Out
The secret is easy — all you have to do is use the Print2Times feature that is already available in your Roland VersaWorks® software. You'll find this option under Printer Control > Personalized adjustment > Print 2 times-Print & Cut.
Basically the machine will print two times and the final color will look more intense. While you will still lose some color after heat application, since there is more ink on the media, the loss will be compensated by the additional ink. When using a Kraft paper or 6 mil non-stick cover sheet, remember that some of the ink will stay on the cover sheet.

Another Color Saving Tip
Instead of using Kraft paper or 6 mil non-stick cover sheet, try cutting a piece of 100% cotton fabric in the shape of your
heat platen. An old white t-shirt works well for this. The excess ink will be absorbed and stabilized by the cotton that can
be re-used without further problems..

Creating Vintage Looks
If you are using CAD-COLOR® Solutions® Opaque and would like a vintage look, try using a piece of 100% black cotton or other textured cotton fabric as a cover sheet. Depending on the roughness of the fabric, some of the fibers will be left on the design, creating an older, weathered look. I recommend doing this when the design has lots of colors. Make a sample for your customer using this method and let them see the different effects you can create with different cover sheets.

Cut First with Some Media
Remember when printing CAD-COLOR® Solutions® Vintage Puff™ and Solutions® Opaque, it's better to cut first and then print. For more info on doing this, see the 2010 Volume 1 4th Quarter Newsletter.

The next issue of our newsletter will explain how to use leftovers of CAD-CUT® material and CAD-COLOR® products.



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from Newsletter Volume 1 | 4th Quarter

Simple Production Process Changes That Don't Cost Anything and Can Save You Money!
Most of us know that cutting CAD-CUT® and CAD-COLOR® materials appear very easy, but cutting and printing them effectively takes skill and patience. Here are a few expert tips from Ariel that can help you get better results, save time and save money! How to Cut, Print And Save!

1. Use the Right Blade:
Increasing your productivity means using the optimal blade for the job. Ariel reports: "I always prefer to use a 60 degree blade to cut CAD-CUT® and CAD-COLOR® materials because these perform better when cutting smaller, more intricate designs compared to other angled blades. Once the blade starts wearing off, I save it to use for materials such as stickers or simple shaped designs."

2. Print & Cut Systems – "Reverse It":
Solutions® Opaque and Solutions® Vintage Puff™ are both amazing, unique materials and there is hardly any competition for these available in today's market. However, due to the thinness of these products and the layer of ink applied, the edges can curl up after printing and cutting. Furthermore, the blade can collect ink with every run across the roll and this built-up can make the blade lose its effectiveness or worse: ruin your design by smudging the image. This problem can be easily avoided by simply reversing the print and cut process: Cut the design first and then print the image. This prevents the possible issues described above. No ink can get stuck to the blade, smudge the designs or influence its cutting ability due to curled up edges.

Use these settings for the Roland VS-300 and the "VersaWorks" RIP software: find the command "Cut Control" and select the function mode "Only Cut". In addition, click on "Come back to the origin after cutting". After the material has been cut go back to "VersaWorks" find the command "Cut Control" and click on "Only Print".

These tips will increase the lifetime of your blade, won’t scratch your design and also will save weeding time. Combined this translates to a much higher productivity and great cost savings.